Our story · Richmond, Virginia

Family-owned.
Made personal.

For more than 20 years, Diamond Concepts has brought a family-owned approach to jewellery. At Stony Point Fashion Park, our story is about personal pieces and the craft behind them.

Find your way to us
Diamond necklace on an ivory display bust, from Diamond Concepts
A closer look at Diamond Concepts jewellery.
A diamond tennis bracelet worn on the wrist, from Diamond Concepts
Red gemstone rings with diamond accents, from Diamond Concepts

The beauty is in the details.

Our approach

From an idea
to your own piece.

Diamond Concepts is family-owned and operated, with more than two decades of experience. Our Stony Point Fashion Park store brings jewellery and hands-on craftsmanship together at 9200 Stony Point Pkwy Ste 132, Richmond, VA 23235.

Our work includes creating wax models, casting, polishing and setting stones, all on site. Have a design in mind? Visit us to talk through the details and explore what a custom piece could look like.

Whether you are choosing an engagement ring, celebrating an anniversary or finding something for yourself, we invite you to take your time and discover the pieces that feel right for you.

  • Wax models
  • Casting
  • Polishing
  • Stone setting
Talk about your idea

Engagement & wedding

Discover engagement rings and wedding bands to mark a promise, a new chapter, or a lifetime together.

Diamonds & colour

Explore diamond jewellery, precious and semi-precious gemstones, gold and silver pieces, and watches in store.

Custom creations

Bring your inspiration to our team and explore a personal design, with jewellery-making work carried out on site.

Visit us in Virginia

Stony Point Fashion Park

Diamond Concepts
9200 Stony Point Pkwy Ste 132
Richmond, VA 23235

Find us in Suite 132

Get directions

Opening hours

Monday – Saturday
11 am – 7 pm
Sunday
12 pm – 6 pm

All times are local to Richmond, Virginia. Holiday hours may vary; please call before visiting.

See the sparkle in motion.

See our jewellery up close, discover styling ideas and watch the reels at @mydiamondconcepts. The jewellery photographs on this page are from our Instagram collection.

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Your next chapter

Find the piece
that feels like you.

Discover the collection Let’s start a conversation